If you don’t like your work, quit.
If you love someone, let it show.
Generosity always pays itself back.
Always smile when you talk to an
annoying person on the phone.
If you want to be a rock star, don’t
study graphic design.
Talk with clients in the same way that
you talk to your family, friends and pets.
Social skills are as important as
knowing how to set type and spell.
See people as people, not target groups.
Just because you wear a black suit, It
doesn’t mean you’re successful.
Having enemies is good and necessary.
Work hard for your clients: it pays off.
If you look too cute, smile.
Luck doesn’t exist: don’t be lazy.
Learn typography, it’s not optional.
Keep it simple, not tedious.